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When a company goes after a large share of one or a few submarkets, it is practicing________ .
- AUndifferentiated marketing
- BConcentrated marketing
- CDifferentiated marketing
- DPermission marketing
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Concentrated marketing is a type of marketing strategy where a firm chooses to focus its marketing efforts on one particular market segment. It focuses on one market segment and tries to capture a large share of that segment.
Undifferentiated marketing is a type of strategy when the firm ignores segment differences and offers its product(s) to the entire marketplace.
Differentiated marketing entails marketing to different market segments, often crafting different marketing strategies for each segment.
Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing.
According to the definitions given it is clear that, when a company goes after a large share of one or a few submarkets, it is practicing CONCENTRATED MARKETING.
Undifferentiated marketing is a type of strategy when the firm ignores segment differences and offers its product(s) to the entire marketplace.
Differentiated marketing entails marketing to different market segments, often crafting different marketing strategies for each segment.
Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing.
According to the definitions given it is clear that, when a company goes after a large share of one or a few submarkets, it is practicing CONCENTRATED MARKETING.