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Which of the following characteristics do marketers use in evaluating the effectiveness of different segments?

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Which of the following characteristics do marketers use in evaluating the effectiveness of different segments?
  • ASubstantiality and action-ability
  • BInteractivity and accessibility
  • CMeasurability, accessibility, substantiality, and action-ability
  • DAccessibility, interactivity Substantiality and measurability
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Measurability, accessibility, substantiality and actionability determines the effectives of different segments and so these characteristics are used by the marketers for the same.