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Marketing strategy is a ___________ type of strategy
- Abusiness level
- BGrowth strategy
- Ccorporate strategy
- Dfunctional strategy
Correct answer: D
Discussion 1
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functional strategy
Marketing strategy is a functional strategy type of strategy. Functional Strategy is the strategy or organisational plan adopted by each functional area, viz. marketing, production, finance, human resources and so on, in line with the overall business or corporate strategy, to achieve organisational level objectives.
Marketing strategy is a functional strategy type of strategy. Functional Strategy is the strategy or organisational plan adopted by each functional area, viz. marketing, production, finance, human resources and so on, in line with the overall business or corporate strategy, to achieve organisational level objectives.