__________ strategy is often considered as entrepreneurial strategy where firm develops and introduce new products and markets or penetrate…

Expansion Strategy

Expansion strategy is often considered as entrepreneurial strategy where firm develops and introduce new products and markets or penetrate markets to build share. An expansion strategy is synonymous with a growth strategy. A firm seeks to achieve faster growth, compete, achieve higher profits, grow a brand, capitalize on economies of scale, have greater impact, or occupy a larger market share.