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Identifying customers and markets using data on demographics, markets, consumer behaviour, and trends is an example of ____________.

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Identifying customers and markets using data on demographics, markets, consumer behaviour, and trends is an example of ____________.
  • AOperational-level sales and marketing information system
  • BKnowledge-level sales and marketing information system
  • CManagement-Level sales and marketing information system
  • DStrategic-level sales and marketing information system
Correct answer: B
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Knowledge-level sales and marketing information system

Identifying customers and markets using data on demographics, markets, consumer behaviour, and trends is an example of Knowledge-level sales and marketing information system. Capability of data mining is to build predictive models.