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A company offers unique products that are widely valued by customers, it is likely to follow a:
- ADifferentiation strategy
- BCombination strategy
- CFocus strategy
- DCost-leadership strategy
Correct answer: A
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Differentiation strategy
A company offers unique products that are widely valued by customers, it is likely to follow a differentiation strategy. Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.
A company offers unique products that are widely valued by customers, it is likely to follow a differentiation strategy. Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.