Question discussion

Select the most accurate statement. Value

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Select the most accurate statement. Value
  • Ameans value for money
  • Bis best described as the benefits the business chooses to give to customers through its product/service
  • Cis the benefits of a product/service as perceived by the customer
  • Ddoes not offer competitive advantage
Correct answer: C

Discussion 1

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CCommunity
is the benefits of a product/service as perceived by the customer

Value is the benefits of a product/service as perceived by the customer. A value proposition is a comparison of the benefits offered by a company's products and services to the price it asks customers to pay.