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__________ refers to the information a consumer has stored in their memory about a product or service.
- ACognitive dissonance
- BProduct knowledge
- CProduct research
- DMarketing research
Correct answer: B
Discussion 1
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CCommunity
Product knowledge
Product knowledge refers to the information a consumer has stored in their memory about a product or service. Product knowledge is an essential sales skill. Understanding your products' features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.
Product knowledge refers to the information a consumer has stored in their memory about a product or service. Product knowledge is an essential sales skill. Understanding your products' features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.