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Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offe…

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Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
  • ACustomer perceived value
  • BMarketing myopia
  • CCustomer relationship management
  • DCustomer satisfaction
Correct answer: D
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Customer satisfaction

Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to Customer satisfaction. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm.