If a firm is practicing ___________, the firm is training and effectively motivating its customer-contact employees and all of the supporti… — Answer & Discussion

If a firm is practicing ___________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.

ADouble-up marketing
BInternal marketing
CInteractive marketing
DService marketing

Correct answer: B

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Discussion 1

CCommunity26 Jun 2021

Internal marketing

If a firm is practicing Internal marketing, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.