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Added features to an offering are called _________ service features.
- AExpected
- BAugmented
- CPrimary
- DSecondary
- EPerceived
Correct answer: D
Discussion 1
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CCommunity
Secondary
Added features to an offering are called perceived service features. Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives.
Added features to an offering are called perceived service features. Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives.