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The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
- AEvaluation of Alternatives
- BInformation search
- CVariety-seeking buying behavior
- DPost purchase behavior
Correct answer: C
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CCommunity
Variety-seeking buying behavior
Variety-seeking buying behavior is NOT one of these stages. There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision.
Variety-seeking buying behavior is NOT one of these stages. There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision.