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Which one of the following is a key to build lasting relationships with consumers?
- APrice of the product
- BNeed recognition
- CCustomer satisfaction
- DQuality of product
Correct answer: C
Discussion 1
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CCommunity
Customer satisfaction
Customer satisfaction is a key to build lasting relationships with consumers. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm. In other words, it’s how happy the customers are with their transaction and overall experience with the company.
Customer satisfaction is a key to build lasting relationships with consumers. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm. In other words, it’s how happy the customers are with their transaction and overall experience with the company.