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What is the basic property of a service which makes it different from a product?
- AShape
- BSize
- CVery expensive
- DIntangibility
Correct answer: D
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Intangibility
Intangibility is the basic property of a service which makes it different from a product. Products have tangible qualities that provide information to consumers so they can easily compare one product to another. Services, on the other hand, are intangible. Most services cannot be experienced or consumed until the purchase is made.
Intangibility is the basic property of a service which makes it different from a product. Products have tangible qualities that provide information to consumers so they can easily compare one product to another. Services, on the other hand, are intangible. Most services cannot be experienced or consumed until the purchase is made.