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All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms personnel, the customer a…

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All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms personnel, the customer and other customers in the service environment.
  • AProcess
  • BPhysical environment
  • CPeople
  • DPlace
Correct answer: C
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CCommunity
People

People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.