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In ________ consumers may share a strong need that cannot be satisfied by an existing product.
- ANegative demand
- BLatent demand
- CDeclining demand
- DIrregular demand
Correct answer: B
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Latent demand
In Latent demand consumers may share a strong need that cannot be satisfied by an existing product. Latent demand is basically the desire for a product that a consumer is unable to satisfy because he is himself unable to point it out or doesn't realise what is missing until pointed out.
In Latent demand consumers may share a strong need that cannot be satisfied by an existing product. Latent demand is basically the desire for a product that a consumer is unable to satisfy because he is himself unable to point it out or doesn't realise what is missing until pointed out.