ExamCompetition Your Success, Our Mission
Login Register
Question discussion

The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desire…

321552Medium 1 reply 523 views
0
The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.
  • ACustomer-centred business
  • BFocused business model
  • CSocietal marketing concept
  • DEthically responsible marketing
Correct answer: C
Join the discussion Report an error

Discussion 1

0
CCommunity
Societal marketing concept

The Societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being. Societal marketing concept holds that a company's marketing policy must consider society's long-term interests, consumers' wants, the company's profit.